in Innovatie

Het cobra-effect

Het fenomeen dat succesvol beleid niet het onderliggende probleem oplost.

It had seemed a sensible policy. After all, cobras were a deadly hazard that needed culling. But as the governor had limited manpower at his disposal, he needed others to conduct the cull. So a small bounty was offered for every dead cobra handed in to the authorities. The policy began well enough. Cobra corpses came in; rupees went out. The governor basked in his success. And yet, the underlying problem of cobra bites continued.

Why the cobra effect blights marketing decisions

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